Frequently Asked Questions

We focus on direct-to-consumer growth through strategic media planning and buying, across both digital and traditional channels. Our services include:

Digital Media:

• Paid social (Meta, TikTok, Pinterest)

• Google Ads (Search, Shopping, YouTube)

• Programmatic display and video

• Retargeting and funnel strategies

• Campaign analytics and performance optimization

Traditional Media:

• Television (local and national)

• Radio (English and French markets)

• Out-of-Home (billboards, transit, digital screens) across Canada

• Cross-channel planning to align with your DTC growth goals

Our priority is driving measurable results—sales, subscriptions, or leads—through the most effective media mix for your brand

Yes—our clients are 100% direct-to-consumer. We have deep experience in an array of brands including entertainment, beauty, wellness, fashion, food & beverage, and lifestyle—from launch to scale.

We build conversion-focused campaigns, not just impressions:

• Full-funnel audience strategy

• A/B testing at every stage

• Daily budget and bid optimization

• Real-time adjustments based on ROAS, CAC, and LTV

We don’t set and forget— we optimize constantly.

We offer flexible pricing based on your campaign scope:

• Flat fees per campaign

• Monthly retainers for ongoing optimization

• Percentage of media spend for higher-volume accounts

We’ll recommend a pricing model aligned with your goals and growth stage.

We don’t produce creative in-house, but we collaborate closely with your team or creators. We provide:

• Creative briefs tailored to platform trends

• Message frameworks by funnel stage

• Performance feedback (e.g. hook effectiveness, thumb-stop rates)

We help shape content that performs.

We typically work with brands spending $10K–$250K+ per month on paid media.

Smaller budgets benefit from lean testing; larger budgets unlock cross-channel growth and scale.

We offer:

• Full-service management (planning, buying, optimization, reporting)

• Strategy-only support if your internal team runs the day-to-day

We scale with your team, structure, and speed.

Once we align on creative, tracking, and goals, we can launch in as little as 7–10 business days.

Need to move faster? We’re flexible—just let us know.

We offer:

• Project-based campaigns

• 3-month retainers for consistent growth and learning cycles

No long-term contracts unless mutually agreed—we prefer to earn your trust through performance.

It begins with a quick discovery call where we learn about your brand, audience, and growth goals. From there, we build a custom media roadmap and quote tailored to your objectives.

📩 Email us at: reliablemediapartners@gmail.com

We will work with you on how best to navigate bookings and ongoing billings that work best for both parties.